Malayalam content –
reach to the core of malayalees worldwide
It may be applicable to
most of the vernacular news media to extent their reader base to boundless
reach. If we take Malayalam the literacy rate of people in Kerala is very high
and the people are very much conscious about social and political scenario.
Malayalees,The People
from Kerala are there in almost all
parts of the world . Their contribution towards the state’s economy are
unavoidable. And internet is the only medium
which not only connects them together but also connects them to their
home land with its rapid speed ,cost effectiveness and multimedia possibilities
.
Vernacular web
publishing happened as part of the growth of technology and with the rise of
Malayalam websites it became easier to identify the Malayalam reading people
worldwide.
The way of distribution of content is limitless
and the accessibility became changed from computer to mobile phones and to the
smart TVs, so do the advertising possibilities .The possibilities of advertising methods are also
changed from text advertising to 3D
creatives and this can be used to impress the readers.
Precise targeting
customers with the location, language, screen size of gadgets and lot more
filtering options are there.
When globalization was
on its beginning there was a fear of losing vernacular languages and the
traditional values. But things happened in another way. People are keener to
follow their traditional values and culture rather than before. Because of which the prominence of vernacular
languages became more promising.
